AI & Your Data

Blem uses third-party AI to power some features. We disclose exactly which providers, what each does, and what data is sent.

Anthropic — Claude (primary)

We use Claude (Opus 4.8) as our primary AI for:

• AI Coach Diary — reads the messages and conversation screenshots you choose to upload, and suggests what to send next.
• Social-life assistant (“the brain”) — uses your in-app data (contacts, circles, saved spots) to suggest who to reach out to and what to plan. It proposes actions; nothing is done without your confirmation.
• Reel safety moderation — reviews sampled frames of a reel before it can go live, to keep objectionable content out.
• Wingman text drafting & coaching — drafts replies and follow-ups from the context you provide.

Google — Gemini

• AI image generation — profile/avatar photos, background & pose swaps, and promotional event ad images, generated from the photos and prompts you provide.

How your data is handled

• Content you submit to an AI feature (text, screenshots, photos, sampled video frames) is sent to that provider only to deliver that feature.
• This content is not used to train the providers' models.
• AI outputs are kept tied to your account and are removed when you delete your account (Settings → Delete account).
• AI suggestions can be imperfect — you stay in control and confirm before anything acts on your data.